Increasingly, there are fears that technology companies like Google and Amazon are growing too fast and will soon monitor all aspects of people's lives. For fears, there are reasons: Amazon is the world's largest online store, and today most customers use its services, and Google owns, in fact, a pre-installed search engine and YouTube service - perhaps the most popular easy to master video hosting and a site for streaming.

Both companies influence how people shop (Amazon. com, Google Express), search for information (Google. com), amuse (Amazon Instant Video, Youtube) and get access to services (Alexa, Amazon Echo and Google Assistant). If you do not give companies the proper attention, in the end they will grow so much that they will not be able to stop. Competition will disappear because current laws and regulations can not fully control the activities of corporations.

According to USA Today, Amazon accounts for 50 percent of book sales in America, it owns 45 percent of the cloud computing market and 40 percent of the grocery order market in the network. As for Google, the company owns 80 percent of the search market (as of August 2017). As previously stated, the corporation controls what the user sees in the SERP.

Echoes of fears were heard in the speech of the chairman of the Federal Trade Commission (FTC), Maureen Oleiosen, at the Washington Symposium on the fight against monopolies. She stated that "the world is moving towards a gloomy future, in which several technological giants will gain full control over the economic sphere".

Nevertheless, Oleiosen does not believe in such a disappointing forecast, referring to the merger of the Internet service provider AOL and the media company Time Warner in the 2000s, as a result of which AOL lost its former positions. Ownership of a large market share was not enough to dominate the market. Oleiosen argues that while Amazon and Google are expanding due to competent management and popularity, there is nothing criminal in their actions by the law, which is designed to protect the interests of consumers.

Control over technology companies.

Of course, not everyone agrees with this. The New America Foundation criticizes Amazon for avoiding compliance with regulations, drawing consumers' attention to the convenience of using their services and low prices.

"It's impossible to assess the potential damage that Amazon is doing to competition, if we evaluate it in prices and revenues," said Lina Khan, an employee of the Open Markets program in January.

In an interview with USA Today reporters in June, Khan noted that it might just as well have allowed Amazon's CEO Jeff Bezos to develop antitrust laws so that it was convenient for them to bypass them.

It is not known what the influential companies such as Google, Amazon and Facebook will be engaged in if competition and laws no longer interfere with them, but definitely they will continue to expand in unexpected areas.

Oleiosen concluded the statement with the phrase that she and the FTC "strongly support political decisions that they sometimes like and sometimes do not". Perhaps the time has come for a less pleasant conversation, the topic of which is the discussion of pros and cons, apparently the unhindered growth of technology companies.