Deliveries of Acer gaming monitors in the first half of 2017 jumped by 103% compared to the same period in 2016, and revenue from their sale increased by 50%, said Victor Chien, president of the business group for monitors and projectors Acer. The company's top manager linked the company's successes to the shift in emphasis toward medium-price models, reports DigiTimes..

A representative of Taiwanese vendor predicts similar growth rates in the second half of the year, and by the end of 2017 expects to double the supply of Acer monitors aimed at gamers.

Victor Chien noted that the company's former strategy was centered around high-end and expensive monitors, but from the beginning of 2017 Acer began to expand the range through mid-range models and introduced several displays at a price of less than 10,000 Taiwan dollars (339 US dollars). Due to changes in the strategy, the annual growth rate of Acer's revenue in this direction will be lower than the increase in supplies.

However, Acer does not intend to abandon high-end monitors and continue to produce such models in order to maintain its leadership in the industry, a company representative added.. He said that in the second half of the year the ratio of models of medium and high price levels in the assortment of Acer will look like 2: 1.

Contrary to the downward trend in the world market of computer monitors, Acer expects to keep deliveries and ship in 2017 a total of about 8 million displays, as in 2016. As for the game models, their deliveries are expected to increase from last year's 150 thousand to 300 thousand pieces. In 2018, Acer expects further growth in this segment, which will benefit from profitable offers for a complete purchase of displays and PC gaming products of the company, said Victor Chien.