Services have become Apple's second-largest revenue item. This Tim Cook told investors during the reporting conference this week. In this connection, the general director noted, Cupertino decided to include services in its official business strategy, information about which the company submits to the US Securities and Exchange Commission.

As the share of iPhone in the market experiences constant growth, Apple's services have become one of the priority areas for its development. "Over the past 12 months, the revenues that our services have brought have become equal to the capitalization of some Fortune companies," says Cook. "We managed to reach this milestone even earlier than we expected".

Some analysts are inclined to believe that Apple's decision to move to a new business strategy is the birth of a new development model that will determine the company's future. Approximately the same thing happened in the mid-1990s, when Apple, led by Jobs, abandoned the word "Computer" in its title, focusing on the development of mobile technology.