Thanks to the release of Apple Watch, our beloved company in two years managed to get to the second place among the manufacturers of wrist watches, yielding only the pedestal to the great Rolex brand. Therefore, it is quite logical that traditional manufacturers began to stir and convulsively enter the market of portable electronics in order to retain at least some competitiveness.

We have already heard about smart watches from Swatch and Tag Heuer companies, and now LVMH joined this cohort, which plans to launch a smart watch under its luxury brand Louis Vuitton. The novelty will be called the Tambour Horizon, and its price will be $ 2,450, which is about eight times the cost of the basic version of Apple Watch.

According to analysts of the market, this decision will allow the brand to attract the attention of young rich people who are eager to purchase expensive Swiss watches, but their purchase is hampered by their excessive conservatism. We have no doubt that the product will be very stylish and elegant, but much more questions are raised by which software it will operate.

Judging by the popular photo, the clock will show the time in the 24-hour format, and also display the time in different hourly poles right on the dial. What else can offer Tambour Horizon in terms of functionality, is still a mystery.