The role of Steve Jobs in the IT industry is hard to overestimate. The founder of Apple for four decades has put his hand to many products, ranging from Macintosh and a number of blockbuster studio Pixar to the line of iPod, iPhone and iPad. But the main product of the legendary entrepreneur, of course, is the iPhone.

When in January 2007 Steve Jobs came on the scene with the very first iPhone in his hands, the community twisted his finger at his temple. And the truth: who could at that time imagine that you can deprive the touch control of a familiar thing, like an electronic pen? In those years, interaction with phone touchscreens actually mimicked the work with the mouse for desktop computers. No innovations were introduced in this sphere.

IPhone also revolutionized: no QWERTY keyboards, no stylus, no trackballs, only fingers. In one small device, three old dreams of users were embodied: a widescreen iPod for video viewing, a mobile phone and a handheld computer. After many years of domination of the concept, repeating computer operating systems with their menus and tiny X buttons for closing windows, the iPhone surprised by offering a user interface with bright icons and a simple control system.

However, not everyone sees Jobs's innovative invention from this point of view. Life analyst Viktor Loginov expressed the opinion that the founder of Apple in the person of the iPhone did not create a high-tech device that turned the mobile phone industry upside down, but an object of worship, a status item that divided people into poor and rich, allowing vanity of modern man.

"The main thing that Jobs invented and that nobody could do to him - he was able to make an ordinary phone, and the iPhone, in its essence, does not differ from other phones by anything, a privileged status toy, which every self-respecting person owes," he writes..

"Now everything is simple. You are not red and not white, not a statesman and not an oppositionist, not a gay or white cisgender male. You are either someone who has an iPhone, or someone who does not have one. Either a person, or a sucker, a squirrel and a sulluk.

And the story was absolutely transcultural. Identify themselves with Loja do not want either in Africa, or in the Americas, or in Europe, or in Asia. Mankind has shown amazing solidarity for itself and is ready to spread billions of dollars for non-Likhov's gadgets, "believes Loginov..

The cost of the iPhone, from his point of view, is 15,000 rubles, but people are willing to pay many times more just to declare their status.

"Everyone does not care about the real cost of the iPhone (just over 15 thousand for the iPhone 7), nobody cares that the Chinese and other Asians are coming out of the windows head down, going crazy at Apple's factories in Asia. No one hoots in the chest from the fact that this money could be spent more profitably for everyone and for the "luckiest" owner of the new iPhone. Well, then, here it is, good, look at me all, I'm not a sucker!.

You know what, my dear friend. If you limit yourself in everything, to at least someone to prove that you are not a sucker, then you are the very first sucker. If you go to the bank for a loan on the iPhone, you're the first of suckers. If you feel your inferiority and defectiveness due to the fact that you can not afford a new iPhone, you are a king of suckers ".

According to the journalist, the main thing that Steve Jobs invented is not the iPhone, iPod or iPad. The founder of Apple has invented "the tool of monetization of human weaknesses and complexes".

"It's not customary to say this, but it's true. And the fact that Apple is now the most expensive company in the world is simply the monetary equivalent of human stupidity, greed, vanity and pride, "he concluded..