The last several decades we have a society of consumption of goods and services. Today I see how this trend is changing: every year more and more people are closing not only their basic needs, but also beyond them. For example, do not buy a simple smartphone, and immediately iPhone. And the trend is growing, so in the future more and more people will be secured. And it's wonderful!.

And yet people like to buy, save and accumulate something. So now instead of spending a lot on trinkets and accumulating fat (or combined with this), we consume information in huge quantities. Over the years, we will learn to do it even better, more, more often.

To date, it is believed that the mental potential is unlimited, which means that mankind can generate ideas and topics for content as much as desired. Infinitely.

Add here the fact that a significant amount of information (news, data on exchange rates and stock prices on the stock exchange ...) becomes obsolete if not for a couple of hours, then within a few days,.

Therefore, the amount of information is one of the few things that will always grow. And people will always have it a little.

The news that the volume of information is growing every year by 30-50%, for many years, and business is still not very actively using this knowledge.

Although some studies claim that 86% of Western companies in B2C use content marketing, Russian practice shows the opposite. According to my observations, only 10% of small businesses write content systematically. Single attempts to write an article or press releases to content marketing, I do not refer - it's like going to the gym a couple of times and hoping to lose some weight.

Since the consumption of information has been growing globally and steadily for several years, now we can confidently set the vector for the development of ourselves and our companies - it is aimed at content marketing.

And the sooner we score on seo-texts, stopping to adjust to the search engines, and start managing our own content for people, the sooner we'll get the first exhaust and the more we will detach ourselves from the competitors-pursuers. There is still a chance to have time to drop into the last car.

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